Meet the Smart Proposal Engine: Smart Proposal Software That Tailors Every Proposal to Every Buyer
Darlinghurst, United States - July 10, 2026 / Qwilr /
Qwilr has launched the Smart Proposal Engine, smart proposal software that helps sales reps build tailored, accurate proposals in minutes instead of hours.
Sales teams have long faced a trade-off. Send a proposal fast and it reads as generic. Take the time to tailor it and you lose hours you could spend selling. Most reps choose speed, and buyers notice the difference. The Smart Proposal Engine removes that trade-off by doing the tailoring automatically, inside the proposal itself.
Here is how it works. When a rep starts a proposal, they move through a guided creation flow rather than a blank page. They fill out a short form of drop-downs and text fields covering the specifics of their deal. They can connect sources of deal information, such as a CRM, to complete those fields automatically, and use AI to pull relevant details out of less structured sources like meeting notes or call transcripts. As the rep fills in the information, deal-specific content populates the page and the proposal configures itself around their answers.
Behind that simple experience sits a workflow built by a RevOps manager, sales leader or another team member. They define which data sources reps can connect, which fields reps must complete, and which content changes based on the answers. The setup is configurable, so a company can embed its own sales process directly into the proposal creation flow. Every rep then follows the same repeatable approach without needing to remember the rules themselves.
The result is personalisation at scale, which has always been the hard part of proposals. Reps spend less time on each proposal and more time selling. Buyers only see content that is relevant to them, which makes purchase decisions easier. Reps cannot accidentally send the wrong pricing or content, because the guardrails are built into the process. Deal intelligence captured across the sales cycle actually makes it into the finished proposal. And teams manage fewer templates, because one adaptable template replaces many.
Demand for this kind of automation is already clear. A survey in Pipedrive's State of Sales and Marketing Report 2023/24 found that 27% of sellers said adoption of proposal and quote automation would have the biggest positive impact on their work.
This is the first version of the Smart Proposal Engine, with more features planned. At launch it works with Pipedrive and Zoho, and connections to HubSpot and Qwilr's new Salesforce integration are on the way. The Smart Proposal Engine is available on Qwilr's new Scale plan, and automating proposal creation may use paid credits.
For teams weighing up smart proposal software, the pitch is direct. Build the right proposal for every buyer, keep every rep inside the same rules, and cut the work from hours to minutes.
Contact Information:
Qwilr
7 Hudson St, Redfern NSW 2016
Darlinghurst, New South Wales 2010
United States
Renee Francis
+1 1300864693
https://qwilr.com
