The chef-crafted frozen handheld brand brings a fresh take on the classic PB&J to families at Kroger nationwide.

NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Incredifulls®, the premium frozen food brand behind The Pizza Cupcake®, known for reimagining classic favorites in its signature sourdough-brioche cup, today announced that its new PAW Patrol® Peanut Butter & Jelly Cups are now available nationwide across the Kroger Family of Stores, including Kroger, Ralphs, Fred Meyer, Smith's, King Soopers and more.

The national rollout comes amid growing excitement for Paramount's globally beloved PAW Patrol franchise following the release of its newest feature film, PAW Patrol: The Dino Movie™. The launch brings together the adventurous spirit of PAW Patrol with one of America's most nostalgic favorites, giving families a fun new way to enjoy the classic PB&J.

Incredifulls PAW Patrol Peanut Butter & Jelly Cups reimagine the classic with creamy peanut butter and strawberry jam or grape jelly, wrapped in Incredifulls' signature soft sourdough-brioche crust. Each cup contains 5g of protein and is made without seed oils, artificial colors, or high-fructose corn syrup.

Designed for the whole family, the perfectly portioned frozen handhelds offer a convenient option for lunches, snacks, as part of a meal, or fuel on the go. They can be enjoyed after thawing or warmed in the oven or air fryer for a fresh-baked experience.

"Seeing Incredifulls on shelves nationwide at Kroger is an incredible milestone for us," said Michelle Jimenez-Meggiato, Co-Founder of Incredifulls. "We started this company by taking foods people already know and love and reimagining them with chef-crafted quality and wholesome ingredients families can feel good about. PB&J is the ultimate nostalgic favorite, and together with PAW Patrol, we're giving families a new way to enjoy our PB&J Cups at lunchtime, snack time and all the little moments in between."

"When Michelle and Andrea came into the Shark Tank, it was love at first bite! Not only did I fall in love with the product, but I fell in love with the entrepreneurs. Their signature flaky sourdough crust is phenomenal and I could tell Michelle and Andrea were exactly the kind of entrepreneurs I love to invest in. I'm so proud of all we've done together including this newest innovation that is now available in Kroger stores nationwide," said Lori Greiner, entrepreneur, investor and Shark Tank Star.

The Kroger launch marks a significant step in Incredifulls' continued retail expansion, bringing the brand's newest innovation to more families nationwide and further expanding its presence in the frozen aisle.

Incredifulls PAW Patrol Peanut Butter & Jelly Cups are now available nationwide across the Kroger Family of Stores, including Kroger, Ralphs, Smith's, Fred Meyer, King Soopers, Mariano's, Roundy's, Dillons, and Fry's. Available in Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly, the cups will retail for a suggested price of $5.99–$6.99.

About Incredifulls

Incredifulls is a Brooklyn-born, family-run premium frozen food brand founded by husband-and-wife duo Andrea Meggiato and Michelle Jimenez. The company first made its name with The Pizza Cupcake®, growing from New York favorites including Smorgasburg and Citi Field to national recognition following an appearance on Shark Tank in 2021. Built around its trade-secret, chef-crafted signature sourdough-brioche crust, Incredifulls transforms nostalgic favorites into elevated frozen handhelds made with high-quality, wholesome ingredients.

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SOURCE Incredifulls