Multi-Touch Campaign Targets Businesses Migrating From QuickBooks and Legacy Systems

MISSION VIEJO, Calif., Sept. 9, 2026 /PRNewswire/ -- ERPVAR today announced a collaborative partnership agreement with Crawford Software to execute comprehensive ERP software lead generation activities. The alliance focuses on capturing high-intent opportunities within discrete manufacturing and complex distribution sectors. 

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The partnership addresses a critical market need for Crawford Software: the ability to identify and engage mid-market organizations preparing to move away from legacy systems such as QuickBooks and various legacy platforms. By leveraging ERPVAR's established database and multi-touch marketing infrastructure, Crawford Software aims to streamline the sales cycle from initial buyer intent to booked meetings.

Strategic Deliverables

• Sales Prospecting Execution: Crawford gains dedicated access to the ERPVAR HubSpot portal, enabling targeted outbound sequences for migration opportunities 
• Lead Qualification: Real-time buyer intent data is paired with assigned Business Development Representative (BDR) assistance to qualify prospects and schedule sales appointments directly.
• Content and AEO: The strategy includes four original blog posts per month and structured HubSpot Topic Clusters to improve rankings across search and AI generative engines.
• Migration Webinars: One targeted migration webinar campaign per quarter will engage active migration prospects within the ERPVAR database.

Operational efficiency remains a core component of this collaboration. Crawford Software will utilize eight custom sales sequence templates per quarter, tailored by industry and specific trigger events. This turnkey infrastructure allows the sales team to focus on closing deals rather than building marketing assets from scratch. Data integration options for Salesforce further ensure a frictionless workflow between the two organizations, providing a direct pipeline to companies evaluating modern ERP solutions .

"This strategic partnership between ERPVAR and Crawford Software is engineered to drive a 30% increase in qualified sales pipeline for mid-market companies navigating complex ERP migrations. By combining our specialized digital marketing infrastructure, including 4 original blog posts per month and targeted migration webinar campaigns, we are positioning Crawford Software to capture significant market share in the discrete manufacturing and distribution sectors," said Adrian Montgomery, Partner at ERPVAR.com.

About ERPVAR ERPVAR.com is a leading online resource and lead-generation portal dedicated to connecting businesses with top-tier Enterprise Resource Planning (ERP) software vendors and expert implementation partners. Specializing in helping growing organizations navigate complex digital transformations, ERPVAR combines AI engine optimization (AEO), targeted search engine marketing, and multi-touch lead nurturing campaigns to drive high-intent sales opportunities for its technology partners. Through strategic buyer intent tracking, industry-tailored sequence creation, and joint educational webinars, ERPVAR empowers mid-market manufacturers, distributors, and migrating enterprise clients to find the ideal ERP software solution for their operational needs. To learn more, visit www.erpvar.com.

About Crawford Software
Crawford Software provides ERP consulting, support, and solutions tailored to manufacturers and distributors across New England and the Tri-State area. With their expertise, Crawford Software helps companies streamline operations, improve visibility, and grow their business efficiently.

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SOURCE ERPVAR